Terms of Use — Lurea
This is a courtesy translation. If there is any difference between this version and the Portuguese original, the Portuguese version prevails.
Version: 2.5 Effective date: November 2, 2026 Responsible party: Fernando Lorenzetti Contact: suporte@lurea.app Domain: lurea.app
Contents
- Acceptance of the Terms
- What Lurea is
- Eligibility and registration
- Plans, subscriptions and payments
- Free trial period (trial)
- Cancellation and refund
- Use of Artificial Intelligence (Luri companion)
- Acceptable use
- Intellectual property
- User content
- Service availability and modifications
- Limitation of liability
- Force majeure
- Termination and account suspension
- Assignment
- General provisions
- Contact
1. Acceptance of the Terms
By creating an account, accessing or using the Lurea app, you declare that you have read, understood and fully agreed to these Terms of Use ("Terms"), as well as our Privacy Policy and Cookie Policy.
If you do not agree to these Terms, do not create an account and do not use the app.
These Terms constitute a legally binding contract between you ("User") and Fernando Lorenzetti ("Lurea", "we").
2. What Lurea is
Lurea is an emotional well-being app that offers:
- An emotional journey journal with analysis by artificial intelligence
- A conversational emotional companion (Luri) for empathetic listening and reflection
- Audio entries with transcription (Pro)
- Longitudinal insights into emotional patterns over time
- History and emotional progress reports
Lurea is a tool to support emotional well-being and self-knowledge. We are not a mental health service, we do not issue reports, prescriptions or diagnoses, and we do not replace care from a psychologist, psychiatrist or any other licensed health professional. In crisis situations, seek specialized help immediately (CVV (Brazil): 188).
3. Eligibility and registration
3.1 Minimum age
To use Lurea, you must be 18 years of age or older. Minors under 18 may only use the app with the express consent of their parents or legal guardians, upon formal request at suporte@lurea.app.
3.2 Registration
You are responsible for:
- Providing true, complete and up-to-date information at registration
- Keeping your access credentials confidential
- All activity carried out on your account
Creating more than one account per person, or creating accounts on behalf of third parties without express authorization, is not permitted.
3.3 Google account
You may register using your Google account. By doing so, you authorize the sharing of your name, email and profile photo with Lurea, in accordance with Google's privacy policy.
4. Plans, subscriptions and payments
4.1 Available plans
| Plan | Main features | History |
|---|---|---|
| Free | 1 check-in per day, Luri replies with a daily limit, Luri's memory of the last 30 days, text journal | No limit |
| Pro | Unlimited check-ins and replies, Luri's full memory, audio entries with transcription, trends, insights and monthly letter | No limit |
The Pro Plus plan, with Luri's voice, will launch soon and is not yet available for purchase. Its terms will be added to these Terms before launch.
4.2 Payment channels
Via App Store (iOS):
- Processing carried out by Apple Inc.
- Billing, renewal and management of the subscription are the responsibility of Apple
- Refunds via the App Store follow Apple's Refund Policy
Via Google Play (Android):
- Processing carried out by Google LLC
- Billing, renewal and management of the subscription are the responsibility of Google
- Refunds via Google Play follow the Google Play Refund Policy
Via Asaas (web or payment link):
- Processing carried out by Asaas Gestão Financeira S.A. (CNPJ 27.664.099/0001-26)
- Lurea will send an email notification at least 48 hours in advance before automatic renewal
4.3 Prices
Current prices are available at lurea.app and in the app. We may change prices with 30 days' prior notice. Price changes do not affect the billing cycle in progress.
4.4 Founders Pricing
The first users who subscribe through the website during the launch period will have their prices guaranteed for as long as they keep their subscription active and without interruption. Interruption of the subscription extinguishes the benefit.
5. Free trial period (trial)
5.1 Eligibility
The free trial period is available only to new users who have never previously used Lurea Premium. It is limited to one use per person.
5.2 Duration and conversion
The duration of the trial is stated in the app and on the plans page at the time of the offer.
- Via App Store: When activating the trial through Apple, you provide your payment details in advance. At the end of the trial, the subscription automatically converts to a paid one, as stated by Apple at the time of activation.
- Via Google Play: Same procedure as Apple.
- Via Asaas (website): the web checkout does not offer a trial period. The first charge takes place at the time of purchase.
5.3 Canceling the trial
You may cancel the trial at any time at no cost:
- Via App Store: in the iPhone subscription settings
- Via Google Play: in the Google Play subscription settings
6. Cancellation and refund
6.1 Cancellation
You may cancel your subscription at any time. Cancellation does not give rise to a refund of the current period — you will keep access to the paid plan until the end of the period already paid for.
6.2 Refund — Right of withdrawal
Under art. 49 of the Código de Defesa do Consumidor (CDC, Brazil's Consumer Protection Code, Law No. 8.078/1990), you are entitled to a full refund within 7 calendar days of the first charge, without having to give a reason.
To request a refund within this period, contact suporte@lurea.app with the subject "Reembolso — CDC".
- Via App Store / Google Play: Refunds are processed directly by Apple or Google. Lurea has no access to card data and cannot process chargebacks directly.
- Via Asaas: Refunds are processed by Lurea within 10 business days.
6.3 Refunds outside the CDC period
Outside the 7-day period, refunds are granted at Lurea's discretion, assessed case by case. Situations such as proven technical failure or prolonged unavailability of the service will be taken into consideration.
7. Use of Artificial Intelligence (Luri companion)
7.1 Nature of the service
The Luri companion is a conversational emotional well-being assistant based on large language models (LLMs). Its responses are generated automatically based on your emotional profile and your messages.
7.2 Limitations and disclaimer
The responses and analyses of the Luri companion are exclusively informational, reflective and for emotional support. They do not constitute a psychological or psychiatric diagnosis, a treatment prescription, medical advice or any form of clinical care.
Lurea is not liable for:
- Personal or health decisions made based on the companion's suggestions
- Emotional or health outcomes arising from the use of the app
- Errors or inaccuracies in the responses generated by the AI
Always consult a psychologist, psychiatrist or licensed mental health professional before making significant changes to your mental health routine, especially in cases of pre-existing conditions.
7.3 Crisis protocol
In the event of crisis indicators detected or communicated during use of the app, Lurea will direct the user to specialized external resources. The app does not offer crisis intervention support and must not be used as a substitute for emergency help.
- CVV (Centro de Valorização da Vida, Brazil): 188 (24h, free of charge)
- SAMU (Brazil): 192
- Nearest UPA (urgent care unit) or emergency room
7.4 AI models used
- OpenAI — conversations with Luri, mood classification, insights and letters
- OpenAI — transcription of voice check-in audio
- OpenAI — synthesis of Luri's voice
7.5 Usage limits
The Free plan has limits on interaction with Luri. Paid plans offer expanded access as described at lurea.app.
8. Acceptable use
By using Lurea, you agree not to:
- Use the app for illegal or unauthorized purposes
- Attempt to access other users' data
- Reverse engineer, decompile or extract the source code of the app
- Use bots, scrapers or automated means to access the service
- Intentionally overload Lurea's infrastructure
- Provide false information at registration or when using the app
- Share your account with third parties
- Attempt to circumvent the limits of the free plan or the trial
Failure to comply with these rules may result in the suspension or termination of your account, with no right to a refund.
9. Intellectual property
All content of the Lurea app — including but not limited to design, code, texts, logos, features and the identity of the Luri companion — is the exclusive property of Lurea or its licensors, protected by Brazilian and international intellectual property laws.
These Terms do not transfer any intellectual property rights to you. You are granted only a limited, personal, non-exclusive, non-transferable and revocable license to use the app in accordance with these Terms.
10. User content
The data you enter into Lurea (journal entries, conversations with Luri, transcriptions) belongs to you. By entering this data, you grant Lurea a limited license to process it for the purpose of providing the service, in accordance with our Privacy Policy.
We do not use your content to train AI models or for purposes other than those described in this Policy.
11. Service availability and modifications
11.1 Availability
We strive to keep Lurea continuously available, but we do not guarantee uninterrupted availability. Scheduled maintenance will be communicated in advance whenever possible.
11.2 Modifications
We may add, modify or discontinue features of the app. If relevant features included in the paid plan are discontinued, you will be notified 30 days in advance and will be entitled to cancel without penalty.
12. Limitation of liability
To the maximum extent permitted by Brazilian law, Lurea is not liable for:
- Indirect, incidental, special or consequential damages arising from the use of, or the inability to use, the app
- Loss of data caused by failure of the user's device or connection
- Emotional or mental health outcomes arising from the use of the app
- Acts or omissions of third-party suppliers (Apple, Google, OpenAI, Asaas, Supabase)
Lurea's total liability to you, in any event, is limited to the amount paid for the subscription in the last 3 months prior to the event giving rise to the damage.
Nothing in this clause excludes rights guaranteed by the Código de Defesa do Consumidor (Brazil's Consumer Protection Code) that cannot be contractually waived.
13. Force majeure
Lurea will not be held liable for failures, delays or interruptions caused by events beyond its reasonable control, including but not limited to: third-party infrastructure failures, interruptions of AI providers, natural disasters, pandemics, government acts, widespread internet failures or large-scale cyberattacks.
14. Termination and account suspension
14.1 At the user's initiative
You may close your account at any time through the app or by email at suporte@lurea.app. Closing the account entails the deletion of your data in accordance with the Privacy Policy.
14.2 At Lurea's initiative
We may suspend or close your account, with or without prior notice, in cases of:
- Violation of these Terms
- Fraudulent or illegal activity
- Use that harms other users or the infrastructure of the service
In the event of closure for cause, there will be no refund of the remaining period. In the event of closure without cause by Lurea, the amount proportional to the unused period will be refunded.
15. Assignment
Lurea may assign or transfer these Terms, in whole or in part, to an acquirer of the business or to a legal entity formed to operate the service, upon 30 days' prior notice to the user. You may choose to close your account at no cost if you do not agree with the transfer.
You may not assign your rights or obligations under these Terms to third parties without Lurea's prior written authorization.
16. General provisions
16.1 Governing law and forum
These Terms are governed by the laws of the Federative Republic of Brazil. The courts of the judicial district (comarca) of Tangará da Serra — MT are chosen to settle any disputes, without prejudice to the option of a consumer user to choose the courts of their place of domicile.
16.2 Entire agreement
These Terms, together with the Privacy Policy and the Cookie Policy, constitute the entire agreement between you and Lurea regarding the use of the app.
16.3 Non-waiver
Failure to require compliance with any provision of these Terms does not imply a waiver of the right to require it in the future.
16.4 Partial invalidity
If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions remain in full force.
16.5 Changes to the Terms
We may update these Terms periodically. Material changes will be communicated at least 15 days in advance via in-app notification and/or email. Continued use after the changes take effect implies acceptance.
17. Contact
- General support: suporte@lurea.app
- Privacy and data: privacidade@lurea.app
- Responsible party: Fernando Lorenzetti
Lurea — Emotional clarity for real life lurea.app